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And then to close out his thought in this particular section of the book, Dr. Stanley says, “Some of the smartest people in the world seem to be working in marketing and advertising, and with the increased media coming at us every day from every angle – print, broadcast, online – it’s difficult to resist the siren song of Grey Goose, Mercedes, Tag Heuer, Hermes, and all the other prestige products around us.” 

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So we’re going to continue in our review of some of the quotes and lessons from Dr. Thomas J. Stanley’s recent book “Stop Acting Rich and Start Living Like a Real Millionaire.”  On Page 12, Dr. Stanley says that “the buying behaviors of the glittering rich, especially brand selection patterns, are completely opposite to those of the millionaires who may never in their lives have had an annual income of $100,000 or more…They invest regularly and wisely.”  And then later on Page 12, Dr. Stanley goes on to write, “Bottom line, it is far more attainable to become a millionaire through hard work and saving than it is likely to become a celebrity millionaire, win the lottery, or inherit from a mysterious rich aunt.”  And so, as we look at what Dr. Stanley is writing about here, and trying to communicate to people, we want to first of all look at it and say okay, is what Dr. Stanley is writing here true? That’s question number one. 

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Human emotions affect many investment decisions, all too often. AMG/Lipper had disclosed one of the largest weekly net outflows, in late July, from the equity mutual funds and equity ETF’s on record. $11.6 billion was withdrawn, implying a huge rally. The size of rallies after net withdrawals of $4.0 billion or more tends to be commensurate with the size of the net outflows. Then in the first week of August AMG/Lipper showed inflows of $8 billion.

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Who We Are

Eleven Two Fund Management is a financial planning and investment advisory firm that gives counsel from a Biblical worldview to clients in 16 states all over the US. More

What We Do

We are a fee-only firm and act as fiduciaries to our clients, meaning we put our clients interest above all others. We do not push funds that will pay us a good commission. More

Why Choose Us

Eleven Two Fund Management's independence allows us to evaluate our client's situation and then make recommendations that are in our client's best interest. More

Our Process

The real service that I offer to my clients as a financial advisor in today's Internet-centric world isn't the "product." It's me and my ability to truly make a difference in their lives. More